Traditional media fails at covering web events; scared?
We all know the woman behind the Eliot Spitzer scandal today, Ashley Alexandra Dupré. But how she was discovered isn’t as widely known. After she left the federal court house in New York to sign a deposition against Emperor’s Club VIP, her anonymous face was shown walking out of the court house. Video circulated. Friends of friends recognized her, started blogging, and suddenly links to her MySpace page are spreading through IMs and Twitter. The Smoking Gun published her MySpace profile and link at 2pm on Wednesday.
But how does traditional media write a story about a web site? The first traditional media article was published by the New York Times at 4pm. Both it and the Associated Press article that followed were 50% quotes from her MySpace page. (Articles have since been updated to be less obvious rip-offs.) NBC’s Today show brought on two "friends" of her’s, which seemed barely to be acquaintances during the interview, and proceeded to use them as an audio backdrop while filling the screen with scrolling shots from her MySpace pictures and her blog posts.
Few press outlets simply told people the link to the MySpace page. Many articles didn’t even identify that the primary source is MySpace — solely MySpace, in fact. And the New York Times gave no credit to the Internet for uncovering Ashley’s identity, and every other press outlet graciously credited the New York Times for breaking the story — not The Smoking Gun, not the people writing small blogs about where additional photos were found.
To me, it’s almost as if traditional media is scared. What value do they provide if I can hop on my computer and see for myself? They don’t want me going to the primary source, they want me to keep going to them — but it won’t work forever. This time I knew before traditional media reported it, and I liked it.

